Case Study

Media Merger

Client

A media company (Company A) merging with another top player in a different geography (Company B).

Objective

Identify potential synergies and whether the merger creates long-term value.

Challenge

• Market saturation in the home country.
• Cultural and operational differences between firms.
• Need to grow revenue while optimizing costs.

Approach

• Conducted detailed synergy analysis: revenue (cross-selling, content sharing), and cost (shared back-office functions, reduced marketing spend).
• Evaluated risks related to brand alignment and subscriber overlap.
• Built a post-merger integration plan focused on centralized leadership and digital platform unification.

Results

• Identified $120M in annual synergies.
• Created a 3-year integration roadmap.
• Boosted combined EBITDA by 22% within the first year post-merger.